MOOYAH sets National Cheeseburger Day BOGO deal and 10-patty burger stunt

MOOYAH Burgers, Fries & Shakes is marking National Cheeseburger Day on Sept. 18 with a buy-one-get-one-free burger offer for rewards members and a 10-patty burger challenge ahead of the holiday. The promotion aims to drive app signups and social buzz across MOOYAH locations nationwide.

Why it matters: - MOOYAH is using National Cheeseburger Day to push traffic, app engagement and social attention at the same time. - The one-day burger deal gives rewards members a clear reason to visit on Sept. 18. - The stunt around a 10-Patty Burger is built to generate shareable content ahead of the holiday.

What happened: - MOOYAH Burgers, Fries & Shakes announced a Buy One, Get One Free burger offer for MOOYAH Rewards members on Sept. 18. - The chain is also inviting creators to try a 10-Patty Burger at MOOYAH locations across the country in the week leading up to the holiday. - MOOYAH says the attempts will appear on the brand’s Facebook and Instagram channels.

The details: - Existing rewards members can open the MOOYAH app on Sept. 18 to claim the offer. - Non-members can download the app and sign up in advance so the offer is ready to use. - The deal applies to burgers across the menu, including the MOOYAH Cheeseburger, Indulgent BBQ, Mushroom Swiss, Double Diablo and Best Quesonario. - The promotion is valid only on 9/18/26 at participating locations for new or existing MOOYAH Rewards App members. - Customers must buy one burger to get one burger of equal or lesser value free. - Guests must be logged into a MOOYAH Rewards account to redeem the offer. - The promotion is limited to one offer per member. - The offer cannot be combined with other promotions or discounts. - The deal is not valid on catering or third-party delivery orders. - Taxes and add-ons are not included, and the offer has no cash value. - The promotion is available while supplies last. - The brand says every burger starts with fresh, never frozen Certified Angus Beef®, fresh-prepped vegetables and buns baked in house every day. - MOOYAH also serves hand-cut fries and hand-spun 100% real ice cream shakes.

Between the lines: - The campaign blends a limited-time discount with creator-driven content, a common fast-casual move to turn a holiday into both sales and reach. - MOOYAH is leaning on its made-to-order positioning and ingredient claims to reinforce quality while pushing a playful stunt. - The app-only redemption keeps the promotion tied to the rewards program, which can help grow repeat visits and customer data.

What's next: - The 10-Patty Burger attempts will roll out on MOOYAH social channels before Sept. 18. - Rewards members can claim the BOGO offer on National Cheeseburger Day only. - More information on menu items and locations is available here. - Franchise information is available at MOOYAH franchise opportunities.